As a business owner and entrepreneur, Wayman Crosby has accumulated a broad range of experience over the past twenty-five years. Operating in both the profit and non-profit sectors Wayman has in recent years made the transition from ‘driving’ to ‘empowering’. He currently works with Nicola Wealth Management as part of their Management Team and oversees the SPIRE Real Estate Limited Partnership, as the Chief Operating Officer of Nicola Crosby Real Estate Asset Management Ltd. He enjoys working with enterprises to realize their potential, attain organizational health and achieve outstanding results.


Coaching and Management Consulting

Inspired by the results he received through fitness coaches over the years, Wayman pursued the emerging Personal Coaching business as a Professional Life and Business Coach at the start of the new millennium. Pursuing his passion to “empower people to live life well” Wayman began coaching a diverse group of clients. Gradually his focus and interest sharpened to where he began to select energetic clients who were business or non-profit leaders desiring to live healthy integrated lives. This fit well with his own life experience as a successful businessman and entrepreneur who had integrated work, family, marriage and non profit interests over the previous 20 years.

Based on his experience Wayman established the Fulcrum Group in 2003. Through Fulcrum Group, Wayman focused his consulting and coaching efforts in the areas he is most passionate about:

  • Strategic Vision
  • Sound Business Models
  • Effective Business Planning
  • Developing Healthy Business and Personal Habits
  • Growing and Nurturing Leaders

He developed during this time several tools including:

  • Business and Life Planning Workbook
  • Strategic Planning Rocket
  • The 6-Step Decision Making Process
  • Strategic & Business Planning Retreats and Leadership Effectiveness Workshops

Nicola Crosby Real Estate Asset Management Ltd.

In the latter part of 2005 Wayman joined the Nicola Crosby Group which had been active acquiring income producing commercial properties in Western Canada for Nicola Wealth Management’s clients. As a Principal and the Chief Operating Officer he is responsible for the creation of the SPIRE Real Estate Limited Partnership with the mandate to acquire approximately $75 Million of real estate annually.

For more information, click here to visit the NicolaCrosby website, or contact Wayman via email.



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